Okay, I’ve had it! I’m tired, aren’t you? I mean it when I say the next time that I hear that word, I’m ma shoot some one. Yes, you heard me right and I mean that literally. I’m ma go get myself a gun and pull the trigger thrice (and don’t ask me where I’m ma get a gun from, this is Naija- home of the “Sharp guys”) the next time I hear that word.
Once upon a time, that particular word used to give me so much pleasure, it used to make me walk on water but today, it drives me crazy. You should be wondering what word, well, it’s that four letter word SWAG (shit! I just said it) and all the other synonyms and phrases that come with it- “Swagger” “Swaggalicious” “Mad- swag”. Aha, now you know where I’m coming from.
Jeez, we Nigerians sure know how to spoil a good thing don’t we, the word “Swag” has always been there since time immemorial (check your dictionary, it’s on page...) but if you lived on this part of the globe, you’d think it just got introduced to the English language. Back in the day, only a few of us (not you) used it with “Mad Swag” (what! It’s true) only when it was applicable and things were cool but all that suddenly changed. All it took was one popular musician (don’t ask me who) to use the word in his song and people suddenly went “Oh, I like that word... What does it mean...? I think I’m ma start using it” At first it was okay, it meant more people to compliment you appropriately. All they had to say was: “You’ve got swag... I like your swag” and you’d be left blushing the day. But it got worse, I would go to buy meat from the market and the Mallam would go “Oga, this nama I get swag sosia fa” for God sake, even my immediate younger sister started using the word too (no pun intended, but the only time you hear a word or song from her mouth is when its become public consumption)
It was every where, Terry G, KC Presh, Neato C, the list is endless and the most annoying thing was the way some of these artists used it. “Ginger your swagger” “Swagger the ginger” just name it they said it. So, it was only expected when the corporate world caught in on the “swag craze” I took it all in, (like the patient person I am) I endured it all, the overuse and misuse of the word until the day I saw that billboard. It read: “THE SPAGHETTI WITH A SWAGGER” that was the last straw. The spaghetti with a swagger, what did they mean by that? How am I supposed to eat spaghetti with a swagger? Was it that the spaghetti had style or what? Who came up with that line? At this point allow my mind to wonder.
“A group of six, maybe eight men and women after brain storming for lets say a week over the new by-line for the new spaghetti brand and probably after sleepless nights, someone said “hey guys I’ve got it” snapping his finger “a spaghetti with a swagger.” And the other seven responded “jeez, man that’s wonderful, why didn’t we think of that sooner, you’re the man Tunde (I’m assuming only a Tunde would think of that. What! Okay, forget it)” Next, they presented it to a board of whatever and they went “Oh, we love it. Great work guys... here is your cheque”
Christ! You see why I need a gun, we need to stop them, shoot them, beat them, do what ever it takes to save our precious “SWAG” Our legislators need to pass a law limiting its use per day; five swaggers a day per person (is that too much? Okay three)
The word swag along with all it other synonyms has become an endangered word, we need to act now to save it otherwise, it just might become extinct. You don’t believe me? Look up the word “koko”..... is it still in the dictionary?





















